The Full Story

Like most of us, we want to leave the world a better place. That's why Hoop does what it does.

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And how do we do it? Well, we start small. We believe that even the smallest changes  to the way we do things can have a profound impact on the world around us - particularly when these changes are applied at scale. 

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It's this philosophy that inspired our inaugural project: reusable postal packaging. We recognise the immense challenge posed by single-use packages – over 4 billion per year in the UK alone, responsible for an estimated 100,000 tonnes of CO2e emissions. By reimagining the way we send and receive packages, we aim to tackle a problem that's literally piling up on our collective doorstep.

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But this is just the beginning. Our vision extends beyond reusable packaging. We're constantly exploring innovative ways to achieve more with less - embracing the idea that small changes today can yield big results tomorrow. 

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So join us on this journey. Help us transform the world we live in, one little step at a time.